As a blogger, I actually receive a lot of PR emails asking to be featured on my site. That isn’t bad, but I sadly end up with a lot of ones from Kickstarter or similar crowdfunding sites. People send pitches to me for new video game ideas or other tech items that they are hoping to bring to fruition. Many are based upon virtual reality (in hindsight, my site name might be working against me) or other type of items that scream Brookestone merchandise ideas. Most are not my cup of tea, as they are gimmick products or just really bad ideas in general. Hence why you will very rarely see me posting items about these campaigns.
But the bigger issue that bothers me is the fact they are asking for free PR. At a stage of planning and trying to raise funds, you cannot offer anything of value to bloggers. It is more backwards as the owners are actually getting something in return, while the bloggers will only wind up with more pitches from Kickstarter or Indiegogo campaigns. Not really a win-win situation, which even Chris Pirillo has pointed out before
So what is the point that I am getting to? Don’t pitch ideas to blog owners unless there is something in value to offer to us.
What do you think about crowdfunding and how people use blogs for free PR for it?