The Wii U has been around for a good while now and it is still selling behind the original Wii. That is right, the newest generation console has fallen behind in sales of the first one in it’s first year of being out. The console was marketed as the first of the latest generation and was heavily marketed as taking gaming to the next level. While Nintendo has turned a profit again, it isn’t because of the Wii U console exactly. Within the last three months the U has sold only 160,000 units….world wide. The original Wii has proven to even outsell it in the last 3 (April to June) months, despite of it being the outdated model. Right now the only profitible side of Wii U has been the software for those who already own the new hardware.
Here is what Nintendo had to say about the news and their plans of action.
The worldwide sales of ‘Wii U’ hardware and software were 0.16 million units and 1.03 million units respectively mainly due to the release of few key first-party titles this quarter to strongly drive the hardware sales….
For the ‘Wii U’ system, we will attempt to concentrate on proactively releasing key first-party titles from the second half of this year through next year to regain momentum for the platform. Starting with ‘Pikmin 3,’ which was released in Japan and Europe in July and will be released in the United States in August, we plan on releasing key titles such as ‘The Legend of Zelda: The Wind Waker HD,’ ‘Wii Party U,’ ‘Donkey Kong Country: Tropical Freeze,’ ‘Super Mario 3D World,’ and ‘Wii Fit U.’
Moreover, Nintendo strives to improve the sales by communicating the compelling nature of our hardware and software to as many people as possible through our new network service called ‘Miiverse,’ which offers an environment where people can empathize with others and share their gaming experiences. We also strive to improve hardware profitability by reducing its costs.
This isn’t exactly news as Nintendo has had issues with sales of their later DS models. It appears that their goal of improving gaming has not been what their core gamers enjoyed or found worth their money. The Wii U by no means is cheap and it is showing through their low number of sales. It looks like they find themselves in the same shoes as Sony who saw the movement of units for the PlayStation 2 higher than the PS3. Hopefully they will stick to their plan and truly lower the cost of the Wii U, especially as we approach the holiday season. That will be a big test to see how it holds up to the new Xbox and PlayStation.