Netflix has had a few rough months to say at the least. With an increase on their DVD rental price to make more room for in-demand streaming, they were met with angry customers. This caused them to lose subscribers at a high rate and made their stocks go down. They took notice and decided to release a spin off service solely for DVD rentals called Qwikster. This sounded like a wise idea, but many of their customers hated the idea of having 2 different accounts. Thus, they have now canceled the plan and have decided to stick with one site. Here is what Netflix has to say.
There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case. Consumers value the simplicity Netflix has always offered and we respect that….(US members) will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand…It is clear that for many of our members two websites would make things more difficult.” He added, “While the July price change was necessary, we are now done with price changes.
I am a fan of Netflix, so I am sad to see them running into this issue. I do think that they should have thought about it before increasing the price or at least try it at a slow pace. 60% is a huge jump to make in one day. However, I am pleased to see that they will be keeping it on one site for now. That might be their saving grace in the end.