Ouch for the Apple fanboys who loved the $0.99 cent movie rentals, who have always pointed it out as their “selling point”. Apple, which is no longer led by Steve Jobs seems to already start their downfall. Apple used to use the option as their winning point for the Apple TV, now seems to want to force their users to buy TV shows or movies. Here is the official excuse that they give.
iTunes customers have shown they overwhelmingly prefer buying TV shows. iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose
I don’t know about you, but I doubt that is the case. It seems like even after a few days without Steve is bad for them. Now while I did not rent from iTunes, I certainly know that thousands did use the service. Plus the fact that they did not release a warning prior to ending the service is just bad customer service. I think it is safe to say that Apple is on a quick downward path now.
Did you rent movies from iTunes? If so, will you miss the service? I would know to what some people would consider as good alternatives to it.