Apple is taking their cue from Amazon by allowing other sellers to sell their hit tablet computer the iPad. Starting October 4th, Target stores will be selling the iPad on October third. They will sell for $500.00 per iPad without signing up for the Target credit card. Though the closer the holidays arrive, I think we can assume that Target will lower the price.
Again, it makes me wonder about their marketing motives behind this move. While this will make them more easily to buy, it is almost like driving all customers to another store. Target sells a lot of Apple accessories from Apple’s rival brands and that once again seems like a dumb idea.
What do you guys think? Is Apple selling out or just expanding like a normal company?